Marco Schel
Digital Product & Delivery Manager
Building and improving digital products by connecting users, business, and technology.
I specialize in turning complex business needs and user challenges into scalable digital products and effective digital solutions.
With experience across product development, platform operations, and digital delivery, I bridge the gap between strategy and execution. From building AI-powered products to managing enterprise digital platforms, I focus on creating structure, improving processes, and delivering meaningful user value.
My Experience
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Founder & Product Manager
View Product Case →2025 - Present | Craving Sizzle
Built an AI-powered recipe platform from concept to launch, combining product strategy, user research, and technical implementation.
Took the product from problem validation to a live platform in two markets.
Built an AI matching pipeline that doubles as a live demand signal.
Designed a composable architecture with headless CMS and custom frontend.
Built programmatic SEO pages with real editorial structure, not pure automation.
Automated a weekly SEO diagnostic across Search Console, GA4 and sitemap.
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Senior Media Specialist
2022 - 2026 | Mood Media
Managed global digital platform operations across EMEA, connecting enterprise clients, business stakeholders, and technical teams.
Managed digital platforms supporting 25 enterprise clients across international markets.
Translated customer and business needs into platform improvements.
Led onboarding and implementation projects to increase platform adoption.
Optimized workflows and processes to improve scalability and delivery efficiency.
Coordinated complex operational and technical challenges across teams.
Led and coached an international team focused on consistent delivery.
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Media Specialist
2021 - 2022 | Mood Media Benelux
Supported international digital platform operations and coordinated cross-functional delivery.
Coordinated content delivery across global digital platforms.
Connected commercial, creative, and technical teams.
Supported CMS processes and workflow improvements.
Improved collaboration across international teams.
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Visual Content Planner
2019 - 2021 | Mood Media Benelux
Managed digital content workflows and supported scalable platform adoption.
Managed end-to-end workflows across digital signage platforms.
Coordinated content delivery for international clients.
Delivered CMS training and platform onboarding.
Identified opportunities to improve operational efficiency.
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Media Manager
2017 - 2019 | Publieke Omroep Amsterdam
Supported digital platform development and online content initiatives within a public media environment.
Contributed to website and mobile application development.
Translated business needs into digital solutions and requirements.
Collaborated with developers and stakeholders on digital initiatives.
Managed digital content workflows across online channels.
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Co-Founder
2016 - 2021 | Branding Roads VOF
Co-founded a digital agency focused on creating websites and digital solutions for SMB clients.
Delivered digital solutions from concept to successful launch.
Translated business requirements into functional solutions.
Managed client relationships, planning, and project execution.
Collaborated with developers to deliver high-quality digital products.
Skills
Digital Product Management
Defining product direction, prioritizing improvements, and translating user needs into valuable digital solutions.
Product Discovery & Analysis
Understanding users, identifying opportunities, and translating insights into requirements and actionable improvements.
Digital Delivery & Implementation
Bringing digital products from concept to execution through structured collaboration, planning, and stakeholder alignment.
Platform & Process Optimization
Improving workflows, systems, and operational processes to create scalable digital environments.
Business & Technology Alignment
Connecting business goals, user needs, and technical possibilities across cross-functional teams.
Technical Product Understanding
Working with CMS platforms, APIs, frontend technologies, and modern digital architectures.
